Proposed International Brand Retailing – Silverton Quays, London Borough of Newham

An independent critique of the retail statement submitted in support the proposed mixed-use redevelopment of the Silvertown Quays site in east London. The development proposed up to 266,500 sq m of ‘brand accommodation’, defined as buildings accommodating a mix of uses including demonstration, exhibition, museum, research & development, education, office, workshops, display and catering.

Our advice to LB Newham considered the acceptability of the proposed development against the sequential and impact tests, and recommended brand-related ‘controls’ which could be attached to any planning permissions to ensure the development would not have an unacceptable impact on the network of town centres in Newham and the wider east London catchment area.